I'm sure by now you have all heard of the "Ice Bucket Challenge" inspired by Pete Frates that began as a viral sensation in social media and took off into every news and media outlet around the world. The idea was simple. Pour a bucket of ice water over your head and challenge your friends and families to do the same. If you were challenged and did not dump an ice bucket over your head within 24 hours, you were to make a donation to an A.L.S. organization.
What happened next was truly heartwarming and unexpected. We all found ourselves sharing this experience with all our friends on Facebook as well as prominent figures, A.L.S. patients, political leaders, and everyone else in between.
Donations began to pour in and this fad became something that brought much overdue attention to this disease. Over $80,000 in donations have come in since the "Challenge" began but more importantly, a national conversation has begun about this disease that no one wants to discuss. We are optimistic about the lasting impact of this recent awareness and hope this gets us one step closer to finding a cure. This has been truly remarkable. We are so very touched and thank all of you who have taken the "Challenge", made donations, and helped spread awareness of A.L.S.
Also thank you to those who organized group challenges with co-workers, groups, and other organizations: Matty B and Lori Lori, DJ's at Pixy 103 and Maffei Landscape Contractors; Cape Cod Five Cents Savings Bank; Dino Mitrokostas and the staff at Dino's Sports Bar in Mashpee; David Kuehn, the Cotuit Center for the Arts and the cast of 33 Variations; Jacob Tagger & the Clancy family for the "Brockton Ice Bucket Challenge"; everyone who joined the Foundation at the Buzzards Bay Recreational Area; and the Cape Cod Times for their media coverage.
We are truly humbled and moved by all the support and generosity throughout the month. Thank you from the bottom of our hearts.
From all of us at the A.L.S. Family Charitable Foundation